Freiberg/Bernsdorf, 15.11.2021. On Monday, 15/11/2021, Saxony's Minister for Energy, Climate Protection, Environment and Agriculture Wolfram Günther opened the Saxony-wide advertising campaign "Energy State Saxony. Renewing together." Together with representatives of Volkswagen Saxony, the Association of Municipal Enterprises (VKU) and Sabowind, the Minister presented the campaign at the Bernsdorf-Gersdorf wind farm in Saxony.
The aim of the campaign is to use information to provide more education and enthusiasm for the energy transition and thus strengthen the existing acceptance for the expansion of renewable energies while making the necessary contribution to climate protection. Wolfram Günther also emphasises that the "expansion of renewables is the key issue for the future of Saxony as a business location and energy state". When it comes to implementing concrete local projects, there is often a pushback. "The campaign aims to mobilise the silent majority and encourage them to support the energy transition," says Mandy Bojack, Managing Director of Sabowind.
The campaign includes poster, radio and online advertising as well as image films featuring companies from Saxony's automotive, solar and energy industries.
All information on the campaign can be found on the campaign website www.gemeinsam.erneuern.sachsen.de.
Further links:
Press release of the Saxon State Ministry for Energy, Climate Protection, Environment and Agriculture: https://www.medienservice.sachsen.de/medien/news/1032317
Article by MDR/Sachsenspiegel: https://www.mdr.de/video/mdr-videos/a/video-572856.html